A strong brand is one of the most valuable assets any business can own. Registering a trade mark is the simplest and most effective way to protect that asset. It gives you clear legal rights to use and defend your name, logo, or slogan. Why Trade Mark Registration Matters A registered trade mark grants exclusive rights to use your brand in connection with nominated goods and services. This provides a statutory basis to stop others from using similar branding that could confus

The Privacy Act 1988 (Cth) is undergoing the most significant reform in decades. Tranche one is already in force. The Government has signalled that a second tranche is coming, with timing and final content still to be confirmed. These reforms are driven by heightened concern about how personal and sensitive information is collected, stored, and used. For sporting organisations that handle player data, fan engagement systems, wearable devices, or video analytics, now is the ti

Concussion Discussions and Concussion Tech Are Evolving Concussion remains one of the most significant issues in modern sport. Governing bodies face ongoing scrutiny about whether enough is being done to protect players from long-term harm. The rise of new concussion technology may change the conversation, and the legal expectations. The Role of Concussion Technology Companies such as HITIQ and BrainEye have developed technology that tracks impacts and assesses brain function

In sports and sports-related businesses, intellectual property (IP) is often a company’s most valuable asset—whether it’s trade marks, copyrights, know-how, or trade secrets. Yet, many businesses hold their IP inside the trading company, exposing it to unnecessary risk. The Risk in Action Consider a sportswear brand that holds its trade marks, branding, and proprietary designs in its trading company. If the company is sued or becomes insolvent, creditors can seize the brand n

Athlete data is more than just numbers and stats. It can provide very valuable insights into performance, health, injury risk and even mental state. Thanks to rapid developments in sports tech, sporting organisations (SOs) are increasingly using data to make decisions that affect the careers and lives of athletes (both positively and negatively) to give SOs the edge over their competition. This has become an area of contention for athletes, with the realisation that some SOs

In the modern era of professional sports, the image and persona of athletes have become valuable assets, often used for various commercial purposes, including endorsements, sponsorships and merchandising. Australia, with its strong sporting culture and thriving sports industry, is no exception. The legal framework surrounding the use of image rights of is a complex and evolving area of law. This article explores the use of image rights in Australia and the legal protections a

In the pulsating world of Australian sports, sponsorship agreements form the backbone of financial stability for athletes, teams and events. These agreements, while often lucrative, are intricate documents that demand careful navigation to ensure it captures the parties’ intentions and complies with applicable legislation and sporting regulations. In this article, we touch on the vital aspects of sponsorship agreements in the context of Australian law, shedding light on the c