Starting a sports business is exciting. The energy, ambition and commercial opportunity around sport continues to grow rapidly across Australia and globally. More athletes, agents, coaches, creators and operators are building businesses connected to sport, whether through sports tech, media, wellness, facilities, performance businesses or athlete-led brands. But raising capital is not simply about securing funding. In many cases, it is about building the right foundations ear

Prepared by Matt Krog | Aus Sports Law The sports industry is undergoing a significant commercial shift. Athletes, agents, coaches, creators and operators are no longer content with just participating in sport itself. More industry participants are becoming investors, founders, shareholders and business owners around it. Across Australia and globally, investment in sport is expanding well beyond teams and leagues. We are seeing increasing interest in: sports tech; performance

The question of who “owns” the athlete relationship is one of the most contested issues in Australian sports law. It comes up more often than most people expect. One week you are advising an agent trying to protect their client base. The next, you are acting for an agency trying to retain it. Both sides have a legitimate position. That is exactly why this issue remains unresolved. The Agent’s Position An agent’s career is built on long-term relationship investment. It starts