Athlete's Guide to Business Law

Professional athletes are regularly presented with commercial opportunities beyond their playing contracts. Sponsorships, equity deals, startup investments and personal brand ventures are now part of modern sport.

The Athlete’s Guide to Business Law is a free practical legal resource designed to help athletes understand the legal foundations behind these opportunities before signing, investing or launching a business.

Inside, the guide covers:

• image rights and intellectual property protection;

• athlete data and privacy obligations;

• sponsorship and endorsement agreements;

• acquiring shares in private companies;

• key considerations when starting a business in Australia;

• business structures, Shareholders Agreements and internal governance; and

• common legal risks that can impact long term earning capacity.

It is written in plain language and built for athletes who want to treat their career like a business and make informed commercial decisions.

This guide is available at no cost. It is educational in nature and does not constitute legal advice.

For tailored advice specific to your circumstances, contact Aus Sports Law.